TREAT 12 WEEKS
LIKE A YEAR.
This isn't a book club. It's a working mastermind for people who are done talking about their goals and ready to execute them, week by week, with a room that holds you to it.
This Is Not A Book Club.
We're using Brian Moran's The 12 Week Year as the operating system. It's a working mastermind. Real accountability, real weekly reporting, no drop-in-when-convenient. Twelve weeks, no skipping.
One Quarter. Twelve Weeks. Zero Slack.
Every week gets logged. Every week gets reported. Week 1 locks in on August 4th. After that, there's no re-entry point. Week 12 is where you score the whole cycle.
Week 1 is stamped for a reason: August 4, 2026 is the only day this cohort starts. Week 12 is stamped for a different reason: that's the day the whole room scores itself, no exceptions.
How Each Week Actually Runs.
One rhythm, repeated 12 times: a weekly plan, real execution, a scorecard, and a room that holds you to your number. It's not 12 different topics. It's the same loop until it's a habit instead of a hope. Dave walks the whole system live, in person, week one.
Led By Dave Brown.
Dave Brown
Dave has led, hired, fired, and retained sales teams responsible for more than $25 billion in career production across the organizations and businesses he's helped grow. He's logged more than 20,000 hours of one-on-one coaching across three countries. He's run this exact 12-week model before. This cohort is built from what's already worked.
Free To Join. Not Free To Skip.
There's no cost to be in the room. There is a cost to being unprepared in it. Three requirements. Non-negotiable.
Buy the book: The 12 Week Year by Brian Moran
You need your own copy. Highlight it, dog-ear it, write in the margins. We build directly off it.
Buy the companion workbook / study guide
This is where the execution actually happens. It's not optional supporting material. It's the tool we work from every single week.
Commit to all 12 weeks, starting Tuesday, August 4, 2026
Not "most weeks." Not "when it's convenient." All 12. Miss two sessions, or stop participating, and you're asked to leave the group. If you have a scheduled vacation, communicate this to me and the group. This works because everyone in the room is holding the same line.
If purchasing the book and Field Guide isn't something you're able to do right now, come see me privately. No one gets left out of the room over this. We'll make sure you're taken care of.
Where. When. How Often.
Miss two sessions, or stop participating, and you're asked to leave the group. If you have a scheduled vacation, communicate this to me and the group. This isn't about punishment. It's about protecting the room. Forty people showing up is only worth something if all forty are actually in it.
Twelve Weeks Starts With One Decision.
Grab the book. Grab the workbook. Show up August 4th ready to work. Fill this out to hold your seat.